The companies that take the unorthodox approach can break through and succeed. So when Microsoft CEO Steve Ballmer and hedge fund magnate Chris Hansen wanted to buy another California NBA team, the Sacramento Kings, and move it to Seattle, the "the mayor called me" he said. The problem was I had never even touched a basketball. We had to play a full-court press, the entire game. This is especially difficult, though, because he knows very little about basketball. And when you tweet that you had cold pizza, I know that.". Basketball was a math problem, and that was something the girls could understand. The companies that win are finding new, innovative ways of providing for their customers and turning them into fans. But before all that, he had to face a crew of expectant 12-year-old girls on the first day of practice. Since his girls didn't have the skills to compete by traditional methods, his formula was to have them grab possession of the ball as much as possible. Conventions are made to be challenged. (Ron Burkle was initially part of the Kings bid, but backed out in April.). Ranadive's vision is based on reading the future of basketball businesses and creating computing solutions in India. The girls didn’t come from athletic families. Those other dads were "7-foot tall, ex-Stanford players," Ranadive recalls. Her father, He never coached a girl’s basketball team, did not understand the game, and never even played the game before. It is no longer a struggle, if you have the right tools. He became the team's vice chairman. Why they are working? Be a low-latency business. When Vivek Ranadive decided to coach his daughter Anjali's basketball team, he settled on two principles. I converted the game with a math equation and came up with a way to win every single game," he says. The result is beautiful music. Vivek Ranadive wanted to spend more time with his daughter. And we won, a lot. However, majority team owner Vivek Ranadive's daughter is a sight for sore eyes - for both Kings and non-Kings fans. I wanted to spend more time with her, and the team was without a coach. Related: What Being Punched in the Face Taught Me About Business. VIVEK Ranadive was married to his wife, Deborah Addicott, but they divorced at an unknown time. "I'm a math guy, a big data guy. I wanted to spend more time with my daughter, so I foolishly volunteered,"he told Business Insider with a laugh. He is known to be a very good father to his children such that at one time, he accepted to be a coach at a basketball team that his daughter was playing although he was not a basketball player just to encourage his daughter. Once a fan signed up, "I own you, I know who you are, what you look like, what your household looks like, when you are sitting at game. How David Beats Goliath When underdogs break the rules. The first was that he would never raise his voice. Vivek Ranadivé:: No. The typical rhythm of a basketball game goes like this: after a player scores, the other team has five seconds to inbound the ball. In 2009, Malcolm Gladwell wrote about Ranadivé in The New Yorker, detailing how a man who had never touched a basketball disrupted the youth game while coaching his daughter… He had missed the draft pick so his team was composed of the least experienced girls not picked by other dads/coaches. Related: The Top 10 Lessons Learned in the Trenches of Startup Year 1. They won all their games and went to the championship. By taking the unconventional approach, we were able to catch our opponents off-guard, which gave us the advantage. She is also quite the … Motivated and appreciated employees will do truly great work. Companies can turn customers into fans by finding better and more personal ways to engage with them. This is true at my company, as well. Jazz musicians are often more courageous than other musicians. My girls contested the inbounder, disrupting the rhythm of the game. Work like a jazz band. He’d never played it and hadn’t actually touched a basketball before. Take advantage of that data to figure out what they want, when they want it, how they want it, and act on that in real time. Vivek Ranadive (second from left) shares his ideas with with Kings coach Michael Malone. Ranadivé has also spoken various times of how his Indian heritage has shaped him. Gladwell introduces Vivek Ranadivé, an Indian immigrant to the United States who lives in Silicon Valley and works for a software company. Anjali is a twenty-four year old musician who has had the likes of French Montana and Tyga featured on her songs. Lacking much skill, but we had to disrupt that flow. Anjali's basketball team wasn't experienced like other basketball teams, they couldn't shoot, or dribble. by Malcolm Gladwell May 11, 2009 A non-stop full-court press gives weak basketball teams a chance against far stronger teams. "I move more information on our backbone in a day than Twitter moves in a month," he says. He faced difficulty in his education as the Indian government refused to give foreign currency for him to attend ed… I made them run the whole first day and then I went and studied the game.". Now he's 100% confident that big data will also turn that investment into a gold mine. It’s these companies that are more likely to turn customers into longtime, loyal fans that drive future revenue. Even on a ragtag team, everyone has a role to play and every one is vital to its success. Kings owner Vivek Ranadive's plans for basketball's growth in India include preseason games in Mumbai, Delhi and a practice in front of the Taj Mahal, in addition to grassroots-level programs. He asked him to buy the team and leave it in Sacramento. Businesses, however, don’t have fans from the start and can no longer get away with purely a transactional relationship, not these days with so much competition from all directions. Several years ago I took on the challenge of coaching my daughter’s middle school basketball team. Attitude is everything. "I'm a single dad. In Chapter 1 of "David and Goliath," Gladwell brings up a story about a man Vivek Ranadive, the coach for his daughter Anjali's basketball team. With Big Data, the amount of information companies can glean from their customers is huge. Good employees will do good work for you, regardless. Exhibit an unshakable belief in people and they don’t want to let you down. So he volunteered to coach her 7th grade youth basketball team. I let them name our plays. He discovered basketball was a math problem. A single father to three children, he volunteered to coach a middle school girls basketball team, in hopes of spending more time with his daughter … Underdogs have to think outside the box. I wanted to spend more time with her, and the team was without a … In the 20th-century business world, corporations were structured and predictable like a Sousa marching band. Sacramento Kings owner Vivek Ranadive returns home to Mumbai, India, to play the Indiana Pacers in NBA exhibition games. I had to take a number of morale-improving steps to show them that I believed in them and our strategy. We had to play in real time. They played "full-court press" and blocked passes, double-teamed the best players and blocked inbound balls. Why have so few adopted it? They learned the roles they each needed to play in this equation. One time a fan tweeted about getting cold pizza, and the system promptly sent the guy info on how to get a free hot dog, Ranadive told us. SACRAMENTO — Vivek Ranadive, the controlling owner of the Sacramento Kings, is a true believer. [1] But he was sharp. When Ranadivé becomes the coach of his daughter Anjali ’s basketball team, he decides to behave as he would at work—in a calm, measured manner. Growing up in Mumbai, I was a huge cricket fan. We had a cheer that was all about the attitude, with a little humor – “1,2,3, attitude, ha!”, Related: What the NFL Taught Me About Being a Motivated Entrepreneur. "That first day, I was terrified I was going to make a fool of myself. It all came together as a symphony but it wasn’t the structured music of a marching band like the other teams. When Vivek Ranadivé decided to coach his daughter Anjali’s basketball team, he settled on two principles. He believes in data. This was not your conventional winning team. We played more like an improvisational jazz band, agile, quick and adaptable to changes, resulting in a beautifully orchestrated force. A few years back, Ranadivé was asked to coach his 12-year-old daughter’s basketball team, even though he knew nothing of the game. “Muskrat” and “Bubbles” were two of our favorites. The tech CEO decided to use his lack of knowledge as an advantage to think outside the box. No, in fact—the coaches were not used to playing that way. And in 2010, he was a basketball fan and jumped at a chance to join a team of investors buying the Golden State Warriors. This was National Junior Basketball--the Little League of basketball. Several years ago I took on the challenge of coaching my daughter’s middle school basketball team. That's why he joined another investor group led by business magnates Mark Mastrov and Ron Burkle, who were trying to buy the Kings. "We're building a new arena, which I personally guaranteed, and we're off to a great start. A real, full-court press, the amount of information vivek ranadive daughter basketball can turn customers into longtime, loyal that! 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